MARC record from Internet Archive

LEADER: 04579cam 2200601Ia 4500
001 ocn268792856
003 OCoLC
005 20211121220514.0
008 081103s2008 sp a b 000 0 eng d
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035 $a(OCoLC)268792856
050 4 $aG155.A1$bH36 2008
082 04 $a658.872$222
084 $aQQ 960$2rvk
084 $aQQ 920$2rvk
245 00 $aHandbook on E-marketing for tourism destinations.
260 $aMadrid :$bWorld Tourism Organization ;$aBrussels :$bEuropean Travel Commission,$c©2008.
300 $axxiv, 278 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 267-278).
505 0 $a1 E-marketing for tourism destinations- the big picture -- 2 Content is king- how to build and manage content that convinces the customer -- 3 Social networking and user-generated content (UGC) -- 4 Make a winning website- the keys to success -- 5 Search engine optimisation (SEC)- getting better search results the 'natural' way -- 6 How to acquire and develop customers- marketing channels and the use of customer relationship management -- 7 Branding- project the essence of the destination -- 8 E-commerce for destinations- turning enquiries into sales -- 9 Mobile marketing- exploiting the essential companion to everyday life -- 10 The new television- convergence of media: interactive TV, video, internet and gaming -- 11 Online destination media relations- how to gain online coverage and be ready for a crisis -- 12 Supporting the travel trade in source markets -- 13 E-marketing with the destination's tourism suppliers -- 14 Income sources for DMOs- raising income from your e-marketing services -- 15 Measuring success- methods for reporting of e-marketing activity, and continuous measurement of performance quality and outcomes -- 16 Web analytics- boost your online impact with data-driven optimisation -- 17 How to manage your domain names- choosing and maintaining domains that support a wide range of e-marketing activities -- 18 Market trends.
520 $aThe internet and other new technologies hae changed the tourism industry in an unprecedented way, and to a degree that has not been seen in any other sector. The speed of change and development is fast, and keeping pace is becoming more and more of a challenge. Online information is now one of the primary influences on consumer decisions in nearly all major markets. And when figures show that 41% of all tourists arriving in Spain last year booked their trip through the internet- or that in the United States of America, in 2007 for the first tme ever, the number of trips bought online exceeded those purchased offline, it is clear that the internet and new technologies have become a key competitive factoe for both destinations and enterprises alike.
650 0 $aTourism$xMarketing.
650 0 $aTelemarketing.
650 7 $aTelemarketing.$2fast$0(OCoLC)fst01146200
650 7 $aTourism$xMarketing.$2fast$0(OCoLC)fst01153181
650 7 $aReiseziel.$0(DE-588)4177622-7$2gnd
650 7 $aOnline-Werbung.$0(DE-588)7636951-1$2gnd
650 07 $aElectronic Commerce.$2swd
650 07 $aFremdenverkehrsgebiet.$2swd
650 07 $aMarketing.$2swd
710 2 $aWorld Tourism Organization.
710 2 $aEuropean Travel Commission.
776 08 $iOnline version:$tHandbook on E-marketing for tourism destinations.$dMadrid : World Tourism Organization ; Brussels : European Travel Commission, ©2008$w(OCoLC)767542655
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017044131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 4 $uhttp://www.gbv.de/dms/zbw/584334427.pdf$zlizenzfrei
856 $uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017044131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$zInhaltsverzeichnis
938 $aBaker and Taylor$bBTCP$nBK0008018802
938 $aYBP Library Services$bYANK$n2945381
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948 $hNO HOLDINGS IN P4A - 59 OTHER HOLDINGS