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Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description.
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Previews available in: English
Subjects
Aircraft industry, Competition, InternationalPlaces
United States, FranceShowing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
January 8, 2008, Vintage
Paperback
in English
1400078725 9781400078721
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2
Boeing versus Airbus
2007, Alfred A. Knopf, A.A. Knopf
in English
- 1st ed.
1400043360 9781400043361
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3
Boeing Versus Airbus
2007, Knopf Doubleday Publishing Group
Electronic resource
in English
0307267261 9780307267269
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4
Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
January 16, 2007, Knopf
Hardcover
in English
1400043360 9781400043361
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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