Cover of: Boeing versus Airbus | John Newhouse

About the Book

From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane.Long one of America's most successful and admired corporations--and its biggest exporter--Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews he conducted throughout the industry--with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers--John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement. Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.From the Hardcover edition.

Table of Contents

Being number one
Trading places
Folly and hypocrisy
Market share, the airlines' enemy
Playing the game
Meltdown and merger
The very large airplane
A challenge from Asia
Muddling through, more or less.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
338.7/629133340944
Library of Congress
HD9711.U64 B646 2007

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL17156517M
Internet Archive
boeingversusairb00newh
ISBN 13
9781400043361
LC Control Number
2006030611
Library Thing
2463717
Goodreads
39526
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History

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May 6, 2017 Edited by ImportBot import new book
August 18, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
December 15, 2009 Edited by WorkBot link works
September 27, 2008 Created by ImportBot Initial record created, from Library of Congress MARC record.