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Previews available in: English
Subjects
Hispanic Americans, Hispanic American consumers, Ethnic identity, Market segmentation, Consumenten, Lateinamerikanischer Einwanderer, Consommateurs américains d'origine latino-américaine, Segmentation du marché, Verbraucher, Identité ethnique, Américains d'origine latino-américaine, Marketing, Doelgroepen, Spaanse Amerikanen, Psychologie, Soziale Situation, Verbraucherverhalten, Ethnische Identität, BUSINESS & ECONOMICS, ResearchPlaces
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Latinos, Inc.: the marketing and making of a people
2001, University of California Press
in English
0520226690 9780520226692
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Edition Notes
Includes bibliographical references (p. 259-280) and index.
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