| Record ID | marc_columbia/Columbia-extract-20221130-007.mrc:71674396:1881 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-007.mrc:71674396:1881?format=raw |
LEADER: 01881mam a22003734a 4500
001 3056570
005 20221019210025.0
008 010105t20012001caua b s001 0 eng
010 $a 2001016206
020 $a0520226690 (cloth : alk. paper)
020 $a0520227247 (paper : alk. paper)
035 $a(OCoLC)ocm45714645
035 $9ATM4934CU
035 $a3056570
040 $aDLC$cDLC$dC#P$dOrLoB-B
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bD38 2001
082 00 $a658.8/34/08968073$221
100 1 $aDávila, Arlene M.,$d1965-$0http://id.loc.gov/authorities/names/n97000337
245 10 $aLatinos, Inc. :$bthe marketing and making of a people /$cArlene Dávila.
246 3 $aLatinos Incorporated
260 $aBerkeley :$bUniversity of California Press,$c[2001], ©2001.
300 $axv, 287 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 259-280) and index.
505 00 $gCh. 1.$t"Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows --$gCh. 2.$tKnowledges: Facts and Fictions of a People as a Market --$gCh. 3.$tImages: Producing Culture for the Market --$gCh. 4.$tScreening the Image --$gCh. 5.$tLanguage and Culture in the Media Battle Zone --$gCh. 6.$tThe Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? --$gCh. 7.$tSelling Marginality: The Business of Culture.
650 0 $aHispanic American consumers.$0http://id.loc.gov/authorities/subjects/sh85061063
650 0 $aMarket segmentation$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2010100712
650 0 $aHispanic Americans$xEthnic identity.$0http://id.loc.gov/authorities/subjects/sh85061055
852 00 $bleh$hHF5415.33.U6$iD38 2001
852 00 $boff,glx$hHF5415.33.U6$iD38 2001
852 00 $bbar$hHF5415.33.U6$iD38 2001