An edition of Gender Commodity (2022)

Gender Commodity

Marketing Feminist Identities and the Promise of Security

Gender Commodity
Robin Truth Goodman, Robin Tru ...
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Last edited by MARC Bot
April 30, 2025 | History
An edition of Gender Commodity (2022)

Gender Commodity

Marketing Feminist Identities and the Promise of Security

"Gender has become a commodity. Today's economy trades in symbols and narratives as much as in objects. As such, gender can be bought and sold, produced as an object, and demands constant work. What makes the commodity object seem alien, mysterious, and even threatening, Marx tells us, is that the worker's social relations - his subjectivity - are taken away from him and stamped into the object which then appears to have a life of its own, disassociated and threatening. Gender Commodity argues that gender is a social relation made into such an alienated object. In today's situation of radical insecurity, people are reaching out and identifying with objects - including symbolic ones - that promise quite falsely that they grant stability, duration, and fulfillment, and gender has been made into one of those. Gender Commodity is an interdisciplinary study that brings literary studies into dialogue with the surrounding mediascape around issues of gender, culture, and economy. It also asks how the symbolic production of gender commodity at home informs an imagination of gender policy as it reaches out globally. As it criticizes gender-affirmative feminism for participating in the culture of the commodity, Gender Commodity also looks to feminism to imagine gender otherwise."--

Publish Date
Language
English
Pages
192

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Edition Availability
Cover of: Gender Commodity
Gender Commodity: Marketing Feminist Identities and the Promise of Security
2022, Bloomsbury Publishing Plc
in English
Cover of: Gender Commodity
Gender Commodity: Marketing Feminist Identities and the Promise of Security
2022, Bloomsbury Publishing Plc
in English

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Book Details


Classifications

Library of Congress
HQ1190 .G64 2022eb

Edition Identifiers

Open Library
OL33960169M
ISBN 13
9781501388026
OCLC/WorldCat
1280487339
Digital Object Identifier (DOI)
10.5040/9781501388057

Work Identifiers

Work ID
OL25346991W

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April 30, 2025 Edited by MARC Bot import existing book
September 28, 2021 Created by ImportBot import new book