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Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
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Subjects
Marketing, Case studiesPlaces
MarketingShowing 1 featured edition. View all 1 editions?
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Essentials of Marketing
November 1, 1998, McGraw-Hill Publishing Co.
Paperback
- 3Rev Ed edition
0077094379 9780077094379
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