| Record ID | ia:essentialsofmark0000lanc_g1h6 |
| Source | Internet Archive |
| Download MARC XML | https://archive.org/download/essentialsofmark0000lanc_g1h6/essentialsofmark0000lanc_g1h6_marc.xml |
| Download MARC binary | https://www.archive.org/download/essentialsofmark0000lanc_g1h6/essentialsofmark0000lanc_g1h6_meta.mrc |
LEADER: 02088cam 2200589Ia 4500
001 ocm40698766
003 OCoLC
005 20210625212755.0
008 990129s1999 enka b 001 0 eng d
040 $aESU$beng$cESU$dUKM$dOCL$dOCLCQ$dYDXCP$dOCLCG$dW2U$dOCLCO$dOCLCF$dOCLCQ$dEQO$dOCLCO$dDHA$dOCLCQ$dEQK$dOCLCQ$dWURST$dUKEHC
015 $aGB98X1717$2bnb
019 $a473969728
020 $a0077094379
020 $a9780077094379
035 $a(OCoLC)40698766$z(OCoLC)473969728
050 14 $aHF5415$b.L2625 1999
082 04 $a658.8$221
100 1 $aLancaster, Geoffrey,$d1938-
245 10 $aEssentials of marketing :$btext and cases /$cGeoffrey Lancaster, Lester Massingham.
250 $a3rd ed.
260 $aLondon ;$aNew York :$bMcGraw-Hill Pub. Co.,$c©1999.
300 $avii, 539 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 8 $aEssentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
650 0 $aMarketing.
650 0 $aMarketing$vCase studies.
651 7 $aMarketing.$2blmlsh
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
653 00 $amarketing
653 10 $aMarketing (General)
653 10 $aMarketing (algemeen)
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
700 1 $aMassingham, Lester.
938 $aYBP Library Services$bYANK$n100131614
029 1 $aAU@$b000014633040
029 1 $aAU@$b000020867774
029 1 $aAU@$b000021559915
029 1 $aHEBIS$b112990738
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029 1 $aUKSGC$b046744428
029 1 $aUKSOM$b046744428
029 1 $aUNITY$b046744428
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 69 OTHER HOLDINGS