The rise of e-books, loss of bookstores, disappearance of the big publishers' midlists, improvements in self-publishing technology and the advent of social media have turned the book business on its head. One thing has remained the same. Novels must be promoted and marketed if an audience is to find them. Although it has never been easier to get a book published, it has also never been harder to get a book sold. Providing guidelines on how to drive book sales to a whole new level, this up-to-date book is crammed with tips and tricks of the book trade gathered from the authors' own experiences as an author.