An edition of Consumer behaviour
(2002)
Consumer behaviour
implications for marketing strategy
Enhanced 4th ed.
by Cathy M. Neal
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Marketing professionals and the broader business community recognise that the focus of business strategy must be on the consumer. This book presents the fundamental concepts in a contemporary context that encourages the development of decision-making and problem-solving skills. Applying these skills is critical for the assessment of buyer behaviour and the creation of superior marketing strategies. The book provides an extensive range of Asia Pacific case studies, broad coverage of the Internet and communication technologies, and meaningful student and instructor support.
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Previews available in: English
Subjects
Consumer behavior, Market surveys, Case studiesPlaces
Australia, New Zealand| Edition | Availability |
|---|---|
1
Consumer behaviour: implications for marketing strategy
2006, McGraw-Hill Australia
in English
- Enhanced 4th ed.
007471693X 9780074716939
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2
Consumer behaviour: implications for marketing strategy
2002, McGraw-Hill Australia
in English
- 3rd ed.
0074709763 9780074709764
|
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|
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Includes bibliographical references and index.
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| March 26, 2021 | Created by MARC Bot | import new book |