An edition of Consumer behaviour (2002)

Consumer behaviour

implications for marketing strategy

3rd ed.

by

  • 4 Want to read
  • 1 Currently reading
Cover of: Consumer behaviour by Cathy M. Neal, Cathy M. Neal
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  • 4 Want to read
  • 1 Currently reading
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Last edited by ImportBot
December 9, 2022 | History
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An edition of Consumer behaviour (2002)

Consumer behaviour

implications for marketing strategy

3rd ed.

by

  • 4 Want to read
  • 1 Currently reading

Marketing professionals and the broader business community recognise that the focus of business strategy must be on the consumer. This book presents the fundamental concepts in a contemporary context that encourages the development of decision-making and problem-solving skills. Applying these skills is critical for the assessment of buyer behaviour and the creation of superior marketing strategies. The book provides an extensive range of Asia Pacific case studies, broad coverage of the Internet and communication technologies, and meaningful student and instructor support.

Publish Date
Publisher
McGraw-Hill Australia
Language
English
Pages
590

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Previews available in: English

Subjects

Consumer behavior, Market surveys, Case studies

Places

Australia, New Zealand
Edition Availability
Cover of: Consumer behaviour
Consumer behaviour: implications for marketing strategy
2006, McGraw-Hill Australia
in English - Enhanced 4th ed.
Cover of: Consumer behaviour
Consumer behaviour: implications for marketing strategy
2002, McGraw-Hill Australia
in English - 3rd ed.

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Book Details

Table of Contents

Introduction: 1. Consumer behaviour and marketing strategy
Part One. Consumer process: 2. Situational influences; 3. Problem recognition; 4. Information search; 5. Evaluating and selecting alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer loyalty
Part Two. Internal Influences: 8. Perception; 9. Learning and memory; 10. Motivation, personality and emotion; 11. Attitude and attitude change
Part Three. External Influences: 12. Australasian society: demographics and lifestyles; 13. Household structure and consumption behaviour; 14. Group influence and communication; 15. Social stratification; 16. Culture and cross-cultural variations in consumer behaviour
Part Four. Contemporary Topics in Consumer Behaviour: 17. Organisational buying behaviour; 18. Consumers and society
Appendix A. Consumer research methods
Appendix B. Examples of consumer and marketing legislation and self-regulation in Australia and New Zealand.

Edition Notes

Includes bibliographical references and index.

Published in
Roseville, NSW

Classifications

Dewey Decimal Class
658.83420994
Library of Congress
HF5415.2 .H422 2002

The Physical Object

Pagination
xvii, 590 pages
Number of pages
590

Edition Identifiers

Open Library
OL32088843M
Internet Archive
consumerbehaviou0000neal
ISBN 10
0074709763
ISBN 13
9780074709764
OCLC/WorldCat
53177105

Work Identifiers

Work ID
OL24257215W

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