An edition of Advertising and reality
(2012)
Advertising and reality
a global study of representation and content
by Amir Hetsroni
- 0 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
"An extensive study of the ways in which we are represented in advertising. Leading scholars from different countries, who specialise in marketing communication and media studies, review and analyse different forms of advertising and give a truly cross-cultural view of the issues at hand. This edited collection contains a wide-ranging discussion of advertising's relationship to sexuality, violence, family activities, gender roles, vocations, minorities' roles, periodical reconstruction and more." --From back cover.
Check nearby libraries
Buy this book
Previews available in: English
Showing 4 featured editions. View all 4 editions?
| Edition | Availability |
|---|---|
1
Advertising and Reality: A Global Study of Representation and Content
2012, Bloomsbury Academic & Professional
in English
1441118942 9781441118943
|
zzzz
Libraries near you:
WorldCat
|
|
2
Advertising and Reality
2012, Bloomsbury Academic & Professional
in English
1283736152 9781283736152
|
zzzz
Libraries near you:
WorldCat
|
3
Advertising and reality: a global study of representation and content
2012, Continuum International Publishing Group
in English
1441191941 9781441191946
|
aaaa
Libraries near you:
WorldCat
|
|
4
Advertising and Reality: A Global Study of Representation and Content
2012, Bloomsbury Academic & Professional
in English
144111503X 9781441115034
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Table of Contents
An introduction: advertising - truth, trust, and belief / Amir Hetsroni
Mass moralizing / Phil Hopkins
The disintegration of the box: narrativity, performance, and translation in television commercials / Dror Abend-David
Values in Israeli advertising: a decade-long observation / Amir Hetsroni
Real versus pseudo real in Japanese television advertising compared with US television advertising / Michael L. Maynard
God, religion, and advertising: a hard sell / Yoel Cohen
Arab and western images in Middle East satellite television advertising / Shaheed Nick Mohammed
Nostalgia: reflections on periodic representation in advertising / Amir Hetsroni
Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising / Peter Simcock
Ethnically targeted advertising and social meaning: an analysis of representation in Spanish language advertising / Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach
Celebrity in advertising: the Asian perspective / Wei-Na Lee and Sejung Marina Choi
Masculinity and femininity in advertising / Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett
Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising / Linda Godbold Kean and Shekinah Thomas
Objectionable content on mainstream advertising: how much sex and violence do television commercials actually carry and what does the public think of it? / Amir Hetsroni
International clothing, accessories, and dress codes: women's wardrobe from Spain, Portugal, and China / Paloma Díaz Soloaga and Natalia Quintas Froufe.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| December 10, 2022 | Edited by ImportBot | import existing book |
| November 14, 2020 | Created by MARC Bot | import new book |