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ReLaunch is for every leader who will ever need to steer a ship through a crisis. Practical, inspiring, and transparent, Rutland pulls back the curtain on the hard, dangerous work of a turnaround.
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Previews available in: English
Subjects
Leadership, Corporate turnarounds, Organizational changeEdition | Availability |
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RELAUNCH: HOW TO STAGE AN ORGANIZATIONAL COMEBACK
2013, David C Cook
in English
- First Edition.
1434705757 9781434705754
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Book Details
Table of Contents
Part 1. Learning the art of leadership : 1. My mother's flower beds
2. Dream day and Mrs. Burkett
3. My turnaround leadership journey
4. Before the nuts and bolts: leadership as an art. Part 2. The seven steps of the turnaround : 5. Step 1: Facing institutional reality
6. Step 2: Communicating a vision
7. Step 3: Align market, message, and medium
8. Step 4: Creating an executable strategy
9. Step 5: Shifting culture
10. Step 6: Keeping an eye on quality
11. Step 7: Measuring and celebrating success. Part 3. Building the turnaround team : 12. Hiring for a turnaround
13. The troubling art of firing
14. Forming a board
Epilogue: the inner life of a turnaround leader.
Edition Notes
Includes bibliographical references (pages 205-206).
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