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Estimating brand loyalty and switching with an application to the automobile market
1990, Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
in English
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Book Details
Edition Notes
Includes bibliographical references (p. 26-27).
"August 1990."
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The Physical Object
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Feedback?November 12, 2020 | Created by MARC Bot | import existing book |