| Record ID | marc_loc_2016/BooksAll.2016.part20.utf8:182587633:1242 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part20.utf8:182587633:1242?format=raw |
LEADER: 01242cam a2200241 a 4500
001 90623788
003 DLC
005 19980508142326.7
008 901109s1990 inu b s000 0 eng
010 $a 90623788 //r98
040 $aDLC$cDLC$dDLC
050 00 $aHD6483$b.P8 no. 977$aHD9710.A2
082 00 $a658/.001/9 s$a629.2/22/0688$220
245 00 $aEstimating brand loyalty and switching with an application to the automobile market /$cby Patrick S. McCarthy ... [et al.].
260 $aWest Lafayette, Ind. :$bInstitute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University,$c[1990]
300 $a27, 14 p. ;$c28 cm.
490 1 $aPaper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;$vno. 977
500 $a"August 1990."
504 $aIncludes bibliographical references (p. 26-27).
650 0 $aAutomobile industry and trade$xMathematical models.
650 0 $aBrand loyalty$xMathematical models.
700 1 $aMcCarthy, Patrick S.
830 0 $aPaper (Krannert Graduate School of Management, Institute for Research in the Behavioral, Economic, and Management Sciences) ;$vno. 977.