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Estimating brand loyalty and switching with an application to the automobile market
1990, Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
in English
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Edition Notes
Includes bibliographical references (p. 26-27).
"August 1990."
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- Created April 1, 2008
- 2 revisions
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November 12, 2020 | Edited by MARC Bot | import existing book |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record |