An edition of Estimating brand loyalty and switching with an application to the automobile market (1990)

Estimating brand loyalty and switching with an application to the automobile market

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November 12, 2020 | History
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An edition of Estimating brand loyalty and switching with an application to the automobile market (1990)

Estimating brand loyalty and switching with an application to the automobile market

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
Language
English
Pages
27

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Subjects
Automobile industry and trade, Mathematical models, Brand loyalty

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Edition Availability
Cover of: Estimating brand loyalty and switching with an application to the automobile market
Estimating brand loyalty and switching with an application to the automobile market
1990, Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
in English
  • Not in Library

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Book Details

Edition Notes

Includes bibliographical references (p. 26-27).
"August 1990."

Published in
West Lafayette, Ind
Series
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University ;, no. 977, Paper (Krannert Graduate School of Management, Institute for Research in the Behavioral, Economic, and Management Sciences) ;, no. 977.

Classifications

Dewey Decimal Class
658/.001/9 s, 629.2/22/0688
Library of Congress
HD6483 .P8 no. 977, HD9710.A2 .P8 no. 977

The Physical Object

Pagination
27, 14 p. ;
Number of pages
27

ID Numbers

Open Library
OL1990760M
LCCN
90623788

Source records

Library of Congress MARC record

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