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Managing global accounts: nine critical factors for a world-class program
2006, Texere, Thomson
in English
0324400764 9780324400762
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Book Details
Published in
Mason, Ohio
Table of Contents
Globalization and global customers
Critical success factors for global account management
Establishing the scope of global account management
Securing senior management commitment
Nominating and selecting global accounts
Developing the line organization for global account management
Securing effective global account managers
Developing effective global account plans
Global account management and company infrastructure
Demonstrate the global account program's incremental value to the firm and global account
Alignment in global account management.
Edition Notes
Includes bibliographical references and index.
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Feedback?April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
February 4, 2010 | Edited by WorkBot | add more information to works |
December 9, 2009 | Created by WorkBot | add works page |