Handbook of Customer Satisfaction and Loyalty Measurement
by Nigel Hill and Jim Alexander
"This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting but the book also covers other elements of an effective customer satisfaction process. These include project planning, communicating with customers before, during and after the survey as well as providing internal feedback and taking effective action to address issues raised by the survey."--BOOK JACKET.
Check nearby libraries
Buy this book
Previews available in: English
| Edition | Availability |
|---|---|
1
Handbook of Customer Satisfaction and Loyalty Measurement
July 2000, Gower Publishing Company
Hardcover
in English
- 2nd edition
0566081946 9780566081941
|
aaaa
|
Book Details
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
Lists
See All
| September 11, 2024 | Edited by MARC Bot | import existing book |
| August 12, 2020 | Edited by ImportBot | import existing book |
| July 28, 2020 | Created by MARC Bot | import existing book |