An edition of Small business management
(1998)
Small business management
launching & growing entrepreneurial ventures
Instructor's edition.
by Justin G. Longenecker
- 1 Rating
- 44 Want to read
- 6 Currently reading
- 1 Have read
Share
×Close
"This comprehensive guide for future business owners and entrepreneurs provides a perfect balance between the theoretical side of starting and managing a small business and the practical application of the tasks of running a business."--Page 4 of cover.
Check nearby libraries
Buy this book
Previews available in: English
Showing 4 featured editions. View all 4 editions?
| Edition | Availability |
|---|---|
1
Small business management: launching & growing entrepreneurial ventures
2014, Cengage Learning
in English
- Instructor's edition.
1133187765 9781133187769
|
aaaa
Libraries near you:
WorldCat
|
2
Small business management: launching and growing new ventures
2012, Nelson Education
in English
- 5th Canadian ed.
0176503900 9780176503901
|
cccc
Libraries near you:
WorldCat
|
3
Small business management: launching and growing new ventures
2009, Nelson Education
in English
- 4th Canadian ed.
0176500057 9780176500054
|
cccc
Libraries near you:
WorldCat
|
4
Small business management: an entrepreneurial emphasis
1998, ITP Nelson
in English
- Canadian ed.
0176073248 9780176073244
|
cccc
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life
Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business
Franchises and buyouts
The family business.
Part 3. Developing the new venture business plan. The business plan : visualizing the dream
The marketing plan
The organizational plan : teams, legal structures, alliances, and directors
The location plan
Understanding a firms financial statements
Forecasting financial requirements
A firm's sources of financing
Planning for the harvest.
Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships
Product development and supply chain management
Pricing and credit decisions
Promotional planning
Global opportunities for small business.
Part 5. Managing growth in the small business. Professional management and the small business
Managing human resources
Managing operations
Managing the firms assets
Managing risk in the small business.
Edition Notes
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| May 10, 2021 | Edited by ImportBot | import existing book |
| July 15, 2020 | Created by ImportBot | import new book |