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"It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce."
"Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--Jacket.
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Previews available in: English
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Football U.: Spectator Sports in the Life of the American University
July 23, 2003, University of Michigan Press
Hardcover
in English
0472112996 9780472112999
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