"The founder of global baby brand aden + anais reveals how she built a $100 million business from her kitchen table. Raegan Moya-Jones never thought of herself as an entrepreneur. She was a wife, a mother, and a full-time corporate cog in her thirties. But she was sick and tired of her micromanaging boss, so she quietly started a company in the wee hours of the morning while her daughters were asleep. She finally quit her 9-5 when her side hustle, boutique baby swaddle brand aden + anais, hit the $1 million mark in revenue.It now generates over $100 million a year in revenue. In this riveting and vulnerable story of all the bumps in the road, What It Takes is Moya-Jones' tell-all and brutally honest advice to entrepreneurs--especially women--about how to succeed despite all odds. It doesn't take an MBA to be your own boss. It takes commitment to an idea you believe in, working your arse off, and the will to learn more. If Moya-Jones, an outspoken Aussie and university drop-out, could build a business from the ground up, anyone can. Moya-Jones digs into topics most entrepreneurs shy away from, even the prickliest of things like mom guilt, butting heads with investors (or co-founders), and what to really do when you're running out of money. The truth is, there's no magic formula to build a business and you don't have to look or act a certain way to be successful. This empowering story from one of today's most fascinating founders will show the hopeful entrepreneur or career changer that she doesn't have to know it all. This story is about staying true to who you are, trusting your gut, and harnessing your unique talent. Do you have what it takes to jump in?"--

"Raegan Moya-Jones is one of today's most fascinating entrepreneurs. Ten years ago, seeing a huge opening in the baby products market, she started aden + anais, which introduced cotton muslin swaddles to the U.S. On the heels of that success she's now launching another idea, Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head. This book is the story of her entrepreneurial journey: how she stopped holding herself back and learned to go after her dreams. The John Burroughs quote "Leap, and the net will appear" has been Moya-Jones' guiding principle in business. But she wasn't always that bold. She was a party girl in high school in Australia, then ended up dropping out of college. When she finally got her act together, she went into sales, but quickly realized the corporate world wasn't for her. It was obvious that her (mostly male) bosses didn't like being challenged by an outspoken Aussie chick. So she decided to start a company, on her own terms. But instead of quitting her sales executive job at the Economist right away, she quietly built her business every night after putting her young daughters to bed. And when aden + anais reached $1 million in revenue in less than two years, she was finally ready to make the leap. Today her little company is a thriving global brand, and Raegan has moved on to make another entrepreneurial leap. This empowering story will show the hopeful entrepreneur or career changer that she doesn't have to know it all--as long as she's willing to leap. If Raegan can do it, anyone can"--