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"Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding"--
"The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers"--
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Previews available in: English
Showing 7 featured editions. View all 7 editions?
Edition | Availability |
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1
Digital Marketing Strategy: An Integrated Approach to Online Marketing
2022, Kogan Page, Limited
in English
1398605972 9781398605978
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2
Digital Marketing Strategy: An Integrated Approach to Online Marketing
2022, Kogan Page, Limited
in English
1398605999 9781398605992
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3
Digital Marketing Strategy: An Integrated Approach to Online Marketing
2022, Kogan Page, Limited
in English
1398605980 9781398605985
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4
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Apr 28, 2019, Kogan Page
hardcover
0749498080 9780749498085
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5
Digital Marketing Strategy: An Integrated Approach to Online Marketing
2019, Kogan Page, Limited
in English
0749484233 9780749484231
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zzzz
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6
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Apr 28, 2019, Kogan Page
paperback
0749484225 9780749484224
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7
Digital marketing strategy: an integrated approach to online marketing
2016, Kogan Page
in English
- 1st edition.
074947470X 9780749474706
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Book Details
Table of Contents
Edition Notes
Includes bibliographical references and index.
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