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"The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, The Manager's Guide to Competitive Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this book updates the reader to the latest techniques on developing competitive strategies.
It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures."--BOOK JACKET.
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Previews available in: English
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Edition | Availability |
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1
The manager's guide to competitive marketing strategies
1999, St. Lucie Press
in English
- 2nd ed.
1574442341 9781574442342
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2
The manager's guide to competitive marketing strategies
1989, AMACOM
in English
0814459102 9780814459102
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Book Details
Edition Notes
Includes bibliographical references and index.
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