An edition of More than a showroom
(2016)
More than a showroom
strategies for winning back online shoppers
by Daniel G. Bachrach
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Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher.
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Previews available in: English
Subjects
Electronic commerce, Showrooms, Customer relations, Retail trade| Edition | Availability |
|---|---|
1
More than a showroom: strategies for winning back online shoppers
2016
in English
1137551879 9781137551870
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2
More Than a Showroom: Strategies for Winning Back Online Shoppers
2016, Palgrave Macmillan
in English
1137551895 9781137551894
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Book Details
Table of Contents
Introduction: what is showrooming?
Today's customers
Reward system: compensation at the store level
Reward programs: loyalty at the store level
In-store wi-fi: engaging showroomers on their terms
Price matching: to match or not to match?
No-no's at the store level: what not to do when faced with showrooming
Employee coping behaviors: handling the stresses of showrooming with proactive engagement
Customer service in a technological world: a timeless strategy for a digital dilemma
Employees as knowledge brokers: understanding how expertise is your ally
Looking foward in an omnichannel world.
Edition Notes
Includes bibliographical references and index.
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| March 17, 2022 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |