Edge strategy
a new mindset for profitable growth
by Alan Lewis
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"The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers{u2019} views of the world and then provides three different lenses through which you can see and leverage value: Product edge - How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge - How to create and capture extra value by adjusting your role in supporting the customer{u2019}s journey to and through your offering ; Enterprise edge: How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers."--From publisher description.
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Marketing, Management, Strategic planning| Edition | Availability |
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Edge strategy: a new mindset for profitable growth
2016, Harvard Business Review Press
in English
1633690172 9781633690172
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Includes bibliographical references and index.
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