{"title": "Edge strategy", "subjects": ["Marketing", "Management", "Strategic planning"], "key": "/works/OL20029888W", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL7608313A"}}], "type": {"key": "/type/work"}, "covers": [12632572], "description": {"type": "/type/text", "value": "\"The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers{u2019} views of the world and then provides three different lenses through which you can see and leverage value: Product edge - How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering ; Journey edge - How to create and capture extra value by adjusting your role in supporting the customer{u2019}s journey to and through your offering ; Enterprise edge: How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers.\"--From publisher description."}, "latest_revision": 3, "revision": 3, "created": {"type": "/type/datetime", "value": "2019-07-19T13:12:41.447444"}, "last_modified": {"type": "/type/datetime", "value": "2025-09-03T22:00:34.972254"}}