An edition of Social media strategy
(2016)
Social media strategy
marketing and advertising in the consumer revolution
by Keith A. Quesenberry
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Social media strategy: marketing and advertising in the consumer revolution
2016, Rowman & Littlefield Publishers
in English
1442251522 9781442251526
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Book Details
Table of Contents
Part I: An overview of social media. The scale and scope of social media
Shifting influences and the decline of push marketing
A marketer's point of view: moving from control to engagement
Part II: No hype: a strategic framework that works. Lay a foundation, frame the conversation
Make repairs and jumpstart the conversation
The magic number 3: integrating social, marketing, and PR
Part III: Choose social options for target, message, and idea. Social networks, blogs, and forums
Microblogging and media sharing
Geo-location, ratings, and reviews
Social bookmarking and social knowledge
Part IV: Integrating social media across organizations. Crowdsourcing social media research
Branded content and customer evangelism
Customer service: the art of turning complaints into compliments
Part V: Pulling it all together. Write your plan, plan your sell.
Edition Notes
Includes bibliographical references and index.
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| July 19, 2019 | Created by MARC Bot | import new book |