The smarter screen
surprising ways to influence and improve online behavior
by Shlomo Benartzi
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"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.
Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse.
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Previews available in: English
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1
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
Feb 07, 2017, Portfolio
paperback
0143108751 9780143108757
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2
The smarter screen: surprising ways to influence and improve online behavior
2015, Portfolio/Penguin
in English
1591847869 9781591847861
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3
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
2015-09-15, Penguin Lcc Us
1591848326 9781591848325
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4
The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online
2015, Little, Brown Book Group Limited
in English
0349410399 9780349410395
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5
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Book Details
Table of Contents
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Includes bibliographical references (pages 215-238) and index.
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| July 14, 2021 | Edited by ImportBot | import existing book |
| July 19, 2019 | Created by MARC Bot | import new book |