| Record ID | marc_nuls/NULS_PHC_180925.mrc:150066997:1929 |
| Source | marc_nuls |
| Download Link | /show-records/marc_nuls/NULS_PHC_180925.mrc:150066997:1929?format=raw |
LEADER: 01929cam 2200409Ii 4500
001 9925212981501661
005 20160121122245.0
008 141105t20152015nyua b 001 0 eng d
019 $a919591007
020 $a1591847869
020 $a9781591847861
020 $a9781591848325 (paperback : international edition)
020 $a1591848326 (paperback : international edition)
035 $a99965017428
035 $a(OCoLC)894540660$z(OCoLC)919591007
035 $a(OCoLC)ocn894540660
040 $aYDXCP$beng$erda$cYDXCP$dBTCTA$dOCLCQ$dTOH$dYDX$dCDX$dOCLCO$dIUO$dYBM$dON8$dOCLCF$dSINLB
050 4 $aHF5415.32$b.B46 2015
082 04 $a658.8/342$223
100 1 $aBenartzi, Shlomo,$eauthor.
245 14 $aThe smarter screen :$bsurprising ways to influence and improve online behavior /$cShlomo Benartzi with Jonah Lehrer.
264 1 $aNew York, New York :$bPortfolio/Penguin,$c[2015]
264 4 $c℗♭2015
300 $aviii, 248 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references (pages 215-238) and index.
505 0 $aAcknowledgments -- Introduction -- Chapter 1 The Mental Screen -- Chapter 2 Function Follows Form -- Chapter 3 Display Biases -- Chapter 4 the New Mirror -- Chapter 5 Desirable Difficulty -- Chapter 6 Digital Tailoring -- Chapter 7 The Choice Opportunity -- Chapter 8 Thinking Architecture -- Summary : Tools for the Future -- Appendix : The Complete List of Tools -- Notes -- Index.
520 $a"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens,"--NoveList.
650 0 $aDecision making.
650 0 $aConsumer behavior.
650 0 $aInternet.
650 0 $aNeuroeconomics.
700 1 $aLehrer, Jonah,$eauthor.
947 $hCIRCSTACKS$r31786103016744
980 $a99965017428