An edition of Controlling the message
(2015)
Controlling the message
new media in American political campaigns
by Victoria A. Farrar-Myers and Justin S. Vaughn
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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.
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Controlling the message: new media in American political campaigns
2015, New York University Press
in English
1479886351 9781479886357
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Book Details
Table of Contents
Introduction: Controlling the Message in the Social Media Marketplace of Ideas / Victoria A. Farrar-Myers and Justin S. Vaughn
Part 1: Elite Utilization
1. Strategic Communication in a Networked Age / Daniel Kreiss and Creighton Welch
2. Congressional Campaigns' Motivations for Social Media Adoption / Girish J. Gulati and Christine B. Williams
3. Surrogates or Competitors? Social Media Use by Independent Political Actors / Julia R. Azari and Benjamin A. Stewart
4. The Competition to Control Campaign Messages on YouTube / Robert J. Klotz
Part 2: Message Control in the New Media Environment
5. Campaign News in the Time of Twitter / Regina G. Lawrence
6. New and Traditional Media Reportage on Electoral Campaign Controversies / Mike Gruszczynski
7. Traditional Media, Social Media, and Different Presidential Campaign Messages / Matthew Eshbaugh-Soha
Part 3: Social Media's Impact on Campaign Politics
8. The Influence of User-Controlled Messages on Candidate Evaluations / Joshua Hawthorne and Benjamin R. Warner
9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation / Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
10. Is Laughter the Best Medicine for Politics? Commercial versus Noncommercial YouTube Videos / Todd L. Belt
Part 4: Social Media and Civic Relations
11. Comment Forum Speech as a Mirror of Mainstream Discourse / Karen S. Hoffman
12. Sparking Debate: Campaigns, Social Media, and Political Incivility / Daniel J. Coffey, Michael Kohler, and Douglas M. Granger
13. Flaming and Blaming: The Political Effect of Internet News and Reader "Comments" / Brian R. Calfano
Conclusion: Message Control at the Margins /Victoria A. Farrar-Myers and Justin S. Vaughn.
Edition Notes
Includes bibliographical references and index.
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