An edition of [What's the future] of business?
(2013)
[What's the future] of business?
changing the way businesses create experiences
by Brian Solis
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Customer services, Customer relations, Consumers, Social mediaShowing 1 featured edition. View all 1 editions?
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![Cover of: [What's the future] of business?](http://covers.openlibrary.org/b/id/12903929-S.jpg "Cover of: [What's the future] of business?")
[What's the future] of business?: changing the way businesses create experiences
2013, Wiley
in English
111845653X 9781118456538
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Book Details
Table of Contents
Total recall
Sorry, we're closed: how to survive digital Darwinism
The journey of business transformation
Meet the new generation of customers...generation C
The new customer hierarchy
The dim light at the end of the funnel
The zero moment of truth
The ultimate moment of truth
Opening a window into new consumerism
The dynamic customer journey
Inside the ellipse: embarking on the dynamic customer journey
Improving the UMOT to optimize the ZMOT
The six pillars of social commerce: understanding the psychology of engagement
The importance of brand in an era of digital Darwinism
Why user experience is critical to customer relationships
Innovate or die
The dilemma's innovator
The hero's journey.
Edition Notes
Includes bibliographical references (p. 215-218).
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| September 19, 2022 | Edited by ImportBot | import existing book |
| July 18, 2019 | Created by MARC Bot | import new book |