An edition of An introduction to franchising
(2013)
An introduction to franchising
by Robert Webber
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Book Details
Table of Contents
The origins and history of franchising
Defining franchising
The pros and cons of franchising
The franchise relationship
Entrepreneurs and franchising
The role of ethics in franchising
Cultivating a franchised business
The steps to buying a franchise
Legal and financial matters
Developing the business
Exit strategies
Developing the future of franchising.
Edition Notes
Includes bibliographical references (p. 251-257) and index.
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