Check nearby libraries
Buy this book
Stephen Macknik and Susana Martinez-Conde, the founders of the new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable--a good magician uses your mind's own intrinsic properties against you. Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education.--From publisher description.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Neurosciences, Magic tricks, Optical illusionsShowing 1 featured edition. View all 1 editions?
Edition | Availability |
---|---|
1
Sleights of mind: what the neuroscience of magic reveals about our everyday deceptions / Stephen L. Macknik and Susana Martinez-Conde ; with Sandra Blakeslee
2011, Picador
in English
- 1st Picador ed.
0312611676 9780312611675
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Edition Notes
First published: New York : Henry Holt and Co., 2010.
Includes bibliographical references and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?July 7, 2019 | Created by MARC Bot | import new book |