An edition of The entrepreneur's guide to customer development (2010)

The entrepreneur's guide to customer development

a "cheat sheet" to The four steps to the epiphany

by

  • ★★★★ 4.00 ·
  • 2 Ratings
  • 8 Want to read
  • 0 Currently reading
  • 2 Have read
Cover of: The entrepreneur's guide to customer development by Brant Cooper
Not in Library

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • ★★★★ 4.00 ·
  • 2 Ratings
  • 8 Want to read
  • 0 Currently reading
  • 2 Have read
Notes

Check nearby libraries

Buy this book

Last edited by MARC Bot
June 30, 2019 | History
Edit
An edition of The entrepreneur's guide to customer development (2010)

The entrepreneur's guide to customer development

a "cheat sheet" to The four steps to the epiphany

by

  • ★★★★ 4.00 ·
  • 2 Ratings
  • 8 Want to read
  • 0 Currently reading
  • 2 Have read

This edition doesn't have a description yet. Can you add one?

Publish Date
Publisher
B. Cooper and P. Vlaskovitz
Language
English
Pages
103

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Relationship marketing, Customer relations
People
Steven G. Blank

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: The Entrepreneur's Guide to Customer Development
The Entrepreneur's Guide to Customer Development: A Cheat Sheet to Startup and Enterprise Innovation
2020, Moves the Needle Inc
in English
Libraries near you: WorldCat
Cover of: Entrepreneur's Guide to Customer Development
Entrepreneur's Guide to Customer Development: A Cheat Sheet to Startup and Enterprise Innovation
2020, Moves the Needle Inc
in English
Libraries near you: WorldCat
Cover of: The entrepreneur's guide to customer development
The entrepreneur's guide to customer development: a "cheat sheet" to The four steps to the epiphany
2010, B. Cooper and P. Vlaskovitz
in English
  • Not in Library
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Foreword -- Steven Gary Blank -- 1.
Introduction -- -- 2.
Customer development.
What customer development is ;
What customer development is not ;
Three levels of learning ;
Getting started -- -- 3.
Case study : naive thinking -- -- 4.
Concept definitions.
Early adopters/early evangelists ;
Segmentation ;
Market type ;
"Non-traditional" business model ;
Positioning ;
Product-market fit ;
Minimum viable product (MVP) ;
Lean startup ;
Pivot ;
Getting out of the building -- -- 5.
Case study : multiple pivots -- -- 6.
Know thy business.
To the whiteboard ;
An example ;
Know thyself -- -- 7.
Case study : on customer-centric culture -- -- 8.
8 steps to customer discovery.
Overview ;
Step 1, document C-P-S hypotheses ;
Step 2, Brainstorm business model hypothesis ;
Step 3, Find prospects to talk to ;
Step 4, Reach out to prospects ;
Step 5, Engaging prospects ;
Step 6, Phase gate I, compile, measure, test ;
Step 7, Problem solving fit, MVP ;
Step 8, Phase gate II, compile, measure, test -- -- 9.
Case study : testing towards a scalable business model -- -- 10.
Conclusion.
Summary ;
Resources ;
About the authors.

Edition Notes

Cover title.

Includes bibliographical references.

Published in
[S.l.]
Other Titles
Cheat sheet to The four steps to the epiphany

Classifications

Library of Congress
HF5415.5 .C6635 2010, HF5415.55 B5333 2010

The Physical Object

Pagination
103 p.
Number of pages
103

ID Numbers

Open Library
OL27036583M
Internet Archive
entrepreneursgui00coop
ISBN 10
0982743602
ISBN 13
9780982743607
OCLC/WorldCat
656784800

Source records

Internet Archive item record
harvard_bibliographic_metadata record
ISBNdb

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
June 30, 2019 Created by MARC Bot import new book