Culture and commerce
the value of entrepreneurship in creative industries
by Mukti Khaire
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Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production, Culture and Commerce details the processes by which artistic worth is decoded, translated, and converted to economic value. Case studies of firms from Chanel and Penguin to tastemakers like the Sundance Institute and the Pritzker Prize illuminate how creative entrepreneurs influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.
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Culture and commerce: the value of entrepreneurship in creative industries
2017, Stanford Business Books
in English
0804792216 9780804792219
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Includes bibliographical references and index.
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| April 5, 2023 | Edited by ImportBot | import existing book |
| August 17, 2020 | Edited by ImportBot | import existing book |
| May 24, 2019 | Created by MARC Bot | import new book |