An edition of The librarian's nitty-gritty guide to content marketing
(2016)
The librarian's nitty-gritty guide to content marketing
by Laura Solomon
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"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers"--
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Table of Contents
Get over yourself
Should you care about content marketing? (yeah, probably.)
Identifying your audience(s)
Planning not to fail
Writing so people might give a damn
Common mistakes: getting better, going forward
Are you actually succeeding? (and how do you know?)
Afterword.
Edition Notes
Includes bibliographical references (pages 105-110) and index.
Text in English.
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