{"created": {"type": "/type/datetime", "value": "2019-05-24T08:21:53.854352"}, "subjects": ["Libraries", "Organizational effectiveness", "Internet marketing", "Customer services", "Marketing", "Relationship marketing"], "latest_revision": 1, "description": {"type": "/type/text", "value": "\"Laura Solomon will help you give a compelling answer to your patron's question, \"What's in it for me?\" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template for creating personas; First-hand accounts from library marketers\"--"}, "key": "/works/OL19747336W", "title": "The librarian's nitty-gritty guide to content marketing", "authors": [{"type": {"key": "/type/author_role"}, "author": {"key": "/authors/OL7162540A"}}], "type": {"key": "/type/work"}, "last_modified": {"type": "/type/datetime", "value": "2019-05-24T08:21:53.854352"}, "revision": 1}