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"Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales."--
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Direct marketingShowing 2 featured editions. View all 2 editions?
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The no B.S. guide to direct marketing: [ the ultimate no holds barred, kick butt, take no prisoners direct marketing for non-direct marketing businesses]
2013, Entrepreneur Press
in English
- Second Edition.
1599185016 9781599185019
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Feedback?June 3, 2022 | Edited by ImportBot | import existing book |
May 24, 2019 | Created by MARC Bot | import new book |