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"In a world where every business, brand, product, and service needs a strong visual identity, it's critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of 46 honest, friendly lessons--"Know What You Like," "Decide Who Will Decide," "Focus Groups Suck," "Don't Say 'Make It Yellow, ' Say 'Make It Sunny, '" "Serve Lunch During Lunchtime Meetings"--It shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here's how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn't imagine. And most of all, how to have fun, save money, and get the results you want."--Amazon.
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Showing 4 featured editions. View all 4 editions?
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1
Dear client: this book will teach you how to get what you want from creative people. Sincerely
2018
in English
1579658334 9781579658335
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2
Dear Client: This Book Will Teach You How to Get What You Want from Creative People
May 29, 2018, Brilliance Audio
audio cd
154369862X 9781543698626
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WorldCat
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3 |
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4
Dear Client: This Book Will Teach You How to Get What You Want from Creative People
2018, Artisan
in English
1579658555 9781579658557
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zzzz
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Feedback?October 11, 2020 | Edited by ImportBot | import existing book |
May 24, 2019 | Created by MARC Bot | import new book |