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Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.
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Digital Marketing for Dummies
2020, Wiley & Sons, Incorporated, John
in English
1119660491 9781119660491
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Digital Marketing for Dummies
2020, Wiley & Sons, Incorporated, John
in English
1119660505 9781119660507
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Digital Marketing for Dummies
2016, Wiley & Sons, Incorporated, John
in English
1119235650 9781119235651
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Digital Marketing for Dummies
2016, Wiley & Sons, Incorporated, John
in English
1119235618 9781119235613
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Book Details
Table of Contents
Introduction
Getting started with digital marketing. Understanding the customer journey
Choosing the right marketing campaign
Crafting winning offers
Using content to generate fans, followers, and customers. Pursuing content marketing perfection
Blogging for business
Taking stock of 57 blog post ideas
Generating website traffic. Building high-converting landing pages
Capturing traffic with search marketing
Leveraging the social web
Tapping into paid traffic
Following up with email marketing
Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business
Optimizing your campaigns for maximum ROI
The part of tens. The ten most common digital marketing mistakes
Ten trending digital marketing skills to add to your resume
Ten essential tools for digital marketing success.
Edition Notes
Includes index.
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Feedback?February 22, 2022 | Edited by ImportBot | import existing book |
May 23, 2019 | Created by MARC Bot | import new book |