An edition of Six-week start-up (2010)

Six-week start-up

a step-by-step program for starting your business, making money, and achieving your goals!

2nd ed.
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Last edited by ImportBot
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An edition of Six-week start-up (2010)

Six-week start-up

a step-by-step program for starting your business, making money, and achieving your goals!

2nd ed.
  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

Overview: You have a great idea for a business-but now comes the tough part: making it happen. If you're ready to start your business, but have no idea where to begin, this book by best-selling author and nationally syndicated columnist Rhonda Abrams is for you! Rhonda breaks down the entire process of launching a business into a six-week process. Each week, you'll address specific goals and tasks, such as developing your company brand (name, logo, etc.), analyzing your competition, or finding an office or retail location. And at every step of the way, Rhonda will be there to provide specific instructions, tips, advice, and resources. This step-by-step guide for getting a successful business up and running fast helps you: Clarify your business concept and defining meaningful goals; Conduct market research and develop your strategic position; Handle government requirements: licenses, permits, taxes; Manage your money: bookkeeping, budgets, credit cards, investors; Plan a social media marketing strategy; Develop an effective marketing and sales campaign; Hire and lead great employees; Set up your office/store/plant effectively; Get and stay organized> From licenses to bookkeeping to marketing to setting up shop, Six-Week Start-Up helps get your business up and running successfully-and fast! Where will you be in six weeks?

Publish Date
Publisher
Planning Shop
Language
English
Pages
309

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Previews available in: English

Book Details


Table of Contents

Who this book is for
About Rhonda Abrams
How to use this book
Introduction
Week 1: Lay The Foundation:
Clarify your business concept:
Identify your personal goals
Spell out your business values
Remind yourself of your source of inspiration
Describe your business concept
Identify your strategic position
Decide whether you want partners
Decide whether you want investors
Consider potential exit strategies
Discuss the impact of starting a business with your family
Make an appointment with and SBDC counselor
Create your company identity:
Choose a name
Check out trademarks
Secure a domain name
Consider logos, taglines, and colors
Meet with a graphic designer
Get organized:
Set up files
Create digital records
Set up a contact management system
Keep track of your company's vital statistics
Keep track of expenses
Week 2: Get The Information You Need:
Learn more about your industry:
Make a list of your research questions
Contact your industry association(s)
Do online research
Research your target market:
Define your target market
Determine if there are enough customers
Check out your competition:
Identify your competitors
Analyze your competition
Compare competitor's pricing
Find suppliers
Consider strategic partners
Broaden/establish your network:
Attend a community, entrepreneur or industry organization meeting
Build your online connections
Week 3: Cut Through Red Tape:
Deal with legal and licensing matters:
Choose a legal form and ownership structure for your company
Discuss ownership of your company
Apply for business licenses, permits, and identification numbers
Discuss collecting sales tax
Draw up basic contracts and other legal agreements
Protect your intellectual property
Build your team and personnel structure:
Consider your support structure
Decide who you need on your team
Figure out how much you can afford
Examine the use of independent contractors
Understand employment laws and consider personnel policies
Appraise your management style
Week 4: Take Care Of Operations:
Find and secure a location
Option 1: Rent space:
Decide on the necessary attributes of your location
meet with a real estate agent
Compare properties
Consider whether you need more than one location
Option 2: Set up a home office:
Find the space to work
Figure out your phone, fax, and internet connections
Plan how to meet with customers
Decide whether you need a separate business address
Understand home-based office tax deductions
Plan ways to separate work life from home life
Deal with kids and pets
Option 3: Set up an "office" in your vehicle
Design your work space and production process
Design your layout
Design your production process
Order/install utilities and facility improvements
Get furniture and equipment
Order inventory and/or raw materials
Research and purchase computers, software, and other technology:
Develop an approach to buying technology
Choose a phone system
Choose software
Choose hardware
Get online
Find ways to get technical help
Consider how you will distribute your products
Design procedures for handling administrative tasks
Deal with insurance
Week 5: Deal With Money Issues:
Deal with money matters:
Meet with an accountant
Learn the lingo
Take stock of your personal financial situation
Clean up your credit
Set up your books
Establish your prices
Open a bank account
Consider accepting credit cards
Prepare simple financial forecasts
Learn about taxes
Consider financing:
Determine whose money you want
Develop a business plan
Week 6: Open Your Doors:
Develop a marketing plan:
Clarify your company's message
Come up with your elevator pitch
Decide on marketing vehicles
Set up a simple website
Begin online marketing
Start making sales!
Hold your grand opening
Look towards the future
Index
Worksheets:
Goals for starting my business
My personal goals: the four C's
My business values
My role models
My "bright idea"
My business concept
Basic business description
Discussing partnership terms
Business name comparison chart
Creating my identity
My research questions
Research sources
Who are my customers?
My customer profile
Size of my market
My competitors
Competitors' price comparison chart
Potential strategic partners
Organizations to join
Forms of business organization compared
People you've given or promised stock
Stock distribution plan
Business licenses & permits
Vital statistics
My support system
Who do I need on my team?
How much can I afford?
My personnel policies
Recruiting employees
My leadership skills
Things to consider when renting space
Location/space comparison chart
Mobile office plan
Floor plan layout
Designing my production process
Office move-in checklist
Furniture shopping list
Equipment shopping list
Warranties and service contracts
Supplier comparison chart
My phone needs
My hardware needs
My software needs
Comparison chart: Internet hosting companies
Distribution agreement
Retailer comparison chart
Comparison chart: Insurance coverage
Taking stock: what are my existing assets?
My credit cards
Comparison chart: Banks
Sales projections
Marketing budget
Profit & loss projection
Cash flow projection
My tax deadlines
Comparison chart: Investors
My elevator pitch
Marketing vehicles comparison chart
My printing needs
Trade shows and industry events
Getting publicity
Media contacts
My Website checklist
My social media strategy
My sales pitch.

Edition Notes

Includes index.

Published in
Palo Alto, CA
Other Titles
6-week start-up, Step-by-step program for starting your business, making money, and achieving your goals!

Classifications

Dewey Decimal Class
650, 658.11
Library of Congress
HF, HD62.5

The Physical Object

Pagination
xvii, 309 pages
Number of pages
309

ID Numbers

Open Library
OL32142263M
Internet Archive
sixweekstartupst0000abra
ISBN 10
1933895098
ISBN 13
9781933895093
OCLC/WorldCat
232983254
Amazon ID (ASIN)

Work Description

A quick start plan for entrepreneurs on business planning for successful organizations.

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