Check nearby libraries
Buy this book
"There are three rules for running a business; fortunately, we don't know any of them."In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic "Odd Couple" style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company's profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps. With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Business, Camps, Human ecology, Newman's Own (Firm), Nonfiction, Social responsibility of businessPlaces
United StatesShowing 2 featured editions. View all 2 editions?
Edition | Availability |
---|---|
1
Shameless exploitation in pursuit of the common good
2004, Thorndike Press
in English
0786262303 9780786262304
|
aaaa
Libraries near you:
WorldCat
|
2
Shameless Exploitation in Pursuit of the Common Good
2003, Knopf Doubleday Publishing Group
E-book
in English
0385511590 9780385511599
|
zzzz
Libraries near you:
WorldCat
|
Book Details
Edition Notes
Originally published: New York : Nan A. Talese, 2003.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?August 31, 2020 | Edited by ImportBot | import existing book |
July 22, 2019 | Edited by MARC Bot | remove fake subjects |
December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
June 22, 2010 | Edited by ImportBot | add details from OverDrive |
December 9, 2009 | Created by WorkBot | add works page |