Web Metrics
Proven Methods for Measuring Web Site Success
by Jim Sterne
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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
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Web Metrics: Proven Methods for Measuring Web Site Success
June 2002, Tandem Library
Hardcover
in English
0613913310 9780613913317
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3
Web Metrics: Proven Methods for Measuring Web Site Success
June 15, 2002, Wiley
in English
0471220728 9780471220725
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First Sentence
"How about a World Wide Web simulator?"
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"How about a World Wide Web simulator?"
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| December 5, 2020 | Edited by MARC Bot | import existing book |
| August 19, 2020 | Edited by ImportBot | import existing book |
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