An edition of Marketing communication
(2005)
Marketing communication
new approaches, technologies, and styles
by Allan J. Kimmel
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Previews available in: English
| Edition | Availability |
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1
Marketing Communication: New Approaches, Technologies, and Styles
2006, Oxford University Press
in English
1280905840 9781280905841
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Marketing communication: new approaches, technologies, and styles
2005, Oxford University Press
in English
0199276951 9780199276950
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3
Marketing Communication: New Approaches, Technologies, and Styles
2005, Oxford University Press, Incorporated
in English
1306074045 9781306074049
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zzzz
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Book Details
Table of Contents
New approaches to marketing communication
New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lvy and Dan Odonoghue
Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty
The twenty first century consumer society / James Fitchett
Marketing communications in a world of consumption and brand communities / Albert M. Muiz, jr. and Thomas C. Oguinn
Marketing communications trends in the emerging global marketplace / H. David Hennessey
Developments in marketing communication technologies
The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. Mccarty
Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans
Recent developments in belowtheline marketing communications / Chris Fill
Integrated marketing communications and the emerging role of the website / Thomas W. Gruen
Word of mouth : the oldest, newest marketing medium / George R. Silverman
Rethinking marketing communication styles
Marketing communication in a postmodern world / A. Fuat Firat and Lars Thger Christensen
Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes
Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder
The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.
Edition Notes
Includes bibliographical references and index.
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| March 7, 2023 | Edited by MARC Bot | import existing book |
| August 1, 2020 | Edited by ImportBot | import existing book |
| February 17, 2019 | Created by MARC Bot | import existing book |