An edition of The brand gym
(2010)
The brand gym
a practical workout for boosting brand and business
2nd ed.
by David Taylor
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"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
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Product management, Brand name products| Edition | Availability |
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The brand gym: a practical workout for boosting brand and business
2010, Wiley
in English
- 2nd ed.
0470686197 9780470686195
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Includes bibliographical references and index.
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