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Book Details
Table of Contents
Objectives of customer centric approaches in relationship marketing / Lerzan Aksoy, Timothy L. Keiningham, David Bejou
Approaches to customer segmentation / Bruce Cooil, Lerzan Aksoy, Timothy L. Keiningham
Cross-selling : offering the right product to the right customer at the right time / Wagner A. Kamakura
Understanding and using customer loyalty and customer value / Edward Malthouse, Frank Mulhern
Ignoring your best customer? An investigation of customer satisfaction, customer retention and their financial impact / Baohong Sun, Ronald Wilcox, Ting Zhu
Customer selection and prioritization : the optimal resource allocation approach to maximizing customer value / Namita Bhatnagar, Kiersten Maryott, David Bejou.
Edition Notes
"Co-published simultaneously as Journal of relationship marketing, volume 6, number 3/4 2007."
Includes bibliographical references and index.
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February 10, 2019 | Created by MARC Bot | import existing book |