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"How does a movie like Titanic captivate the public eye and break box office records everywhere? Why is Tickle Me Elmo on every kid's Christmas list one year - and replaced by Furbies the following year? Managers and marketing gurus have long struggled to predict why some new products are instant hits, and why others fail miserably. Now, in this study, Winslow Farrell applies the science of complexity theory to modern business problems.
He reveals how the actions of computer-generated "customers" that shop, go to movies, listen to music, and form cliques shed light on consumer behavior in the natural world. Motivated by the same factors as humans - product placement, popularity, advertising, or simple preferences - their purchases are a powerful indicator of what's a hit...or a flop.
As he reveals the findings of this incredible technology, Farrell offers valuable lessons to managers in any real-life industry, and a revolutionary, near-perfect business model for predicting the next big thing."--BOOK JACKET.
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Showing 4 featured editions. View all 4 editions?
Edition | Availability |
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1
How Hits Happen
June 1, 2000, Texere Publishing,US, Orion Publishing Group, Limited
Paperback
1842030051 9781842030059
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2
How hits happen: forecasting predictability in a chaotic marketplace
2000, HarperBusiness
in English
- 1st ed.
088730978X 9780887309786
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3
How hits happen: forecasting predictability in a chaotic marketplace
1998, HarperBusiness
in English
- 1st ed.
0887309070 9780887309076
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4 |
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Book Details
Edition Notes
Includes bibliographical references (p. 233-239) and index.
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