Advertising and the World Wide Web
by Esther Thorson
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In this edited volume, the authors have provided readers with a comprehensive view of advertising on the World Wide Web. The chapters reflect new ways of applying theory and methodology, and provide exposure to varied types of advertising and promotion, novelty, personality, societal issues, and legal ramifications. Readers also get a look at the practitioner's point of view. With the advent of such a potentially powerful medium, readers need to be aware of the Web's benefits as well as its dark side.
This book will appeal to all who are interested in consumer psychology, advertising, marketing, and telecommunication.
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Advertising and the World Wide Web
1999, Lawrence Erlbaum Associates
in English
0805831487 9780805831481
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Advertising and the World Wide Web (Advertising and Consumer Psychology)
April 1, 1999, Lawrence Erlbaum
Hardcover
in English
- 1 edition
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Book Details
Edition Notes
"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd.
Includes bibliographical references and index.
Online version via NetLibrary available by license agreement to WWU Library users.
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| July 16, 2024 | Edited by MARC Bot | import existing book |
| December 14, 2022 | Edited by MARC Bot | import existing book |
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