An edition of The expressive organization
(2000)
The expressive organization
linking identity, reputation, and the corporate brand
by Majken Schultz and Mary Jo Hatch
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1
The expressive organization: linking identity, reputation, and the corporate brand
2000, Oxford University Press
in English
0198297793 9780198297796
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2
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
September 25, 2000, Oxford University Press, USA
in English
0198297785 9780198297789
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3
Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
2000, Oxford University Press
in English
1280819499 9781280819490
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4
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
September 18, 2000, Oxford University Press, USA
in English
0198297793 9780198297796
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Book Details
Table of Contents
Scaling the tower of Babel: relational differences between identity, image, and culture in organizations / Mary Jo Hatch and Majken Schultz
Organizational identity as moral philosophy: competitive implications for diversified corporations / Jay B. Barney and Alice C. Stewart
How brands are taking over the corporation / Wally Olins
Markets and meanings: re-imagining organizational life / Paul du Gay
The road to transparency: reputation management at Royal Dutch/Shell / Charles J. Fombrun and Violina P. Rindova
Distorted images and reputation repair / Janet M. Dukerich and Suzanne M. Carter
Building and managing corporate brand equity / Kevin Lane Keller
Building the unique organization value proposition / Simon Knox, Stan Maklan, and Keith E. Thompson
Corporate communication orchestrated by a sustainable corporate story / Cees B.M. van Riel
Planning and communicating using stories / Gordon G. Shaw
Managing the corporate story / Mogens Holten Larsen
Valuing expressive organizations: intellectual capital and the visualization of value creation / Jan Mouritsen
The communication advantage: a constituency-focused approach to formulating and implementing strategy / Paul A. Argenti and Janis Forman
Self-absorption and self-seduction in the corporate identity game / Lars Thøger Christensen and George Cheney
Identity lost or identity found? celebration and lamentation over the postmodern view of identity in social sciences and fiction / Barbara Czarniawska.
Edition Notes
Includes bibliographical references and index.
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| July 31, 2020 | Edited by ImportBot | import existing book |
| July 31, 2020 | Edited by ImportBot | import existing book |
| July 28, 2020 | Edited by MARC Bot | import existing book |
| February 6, 2019 | Edited by MARC Bot | import existing book |
| February 6, 2019 | Created by MARC Bot | import existing book |